PPC Campaign for

Dartmoor Zoo

Dartmoor Zoo

Industry: Charity

About the Client

Dartmoor Zoo understood that they did not have the online presence that would really benefit a small charity. They were in the process of updating their website which was previously difficult to navigate and wanted to spread the word about their work to new audiences.

The Challenge

What did we do?

We offered Dartmoor Zoo our services on a pro-bono basis and helped them to qualify for and set up a Google Grant PPC account. Their PPC campaigns promote the Zoo and the many fundraising events they host.


Tickets Bought


Click Through Rate

The Results

How did it go?

Dartmoor Zoo’s Google Grant campaigns have increased their brand awareness significantly and have put them in front of audiences they were previously unable to reach. Our campaigns generated over 950 ticket purchases over the summer months and the adverts achieved an impressive Click Through Rate.

What the client had to say

"The Aquamarine Media team have been amazing. They are experts in their field, having a huge amount of experience, knowledge and skill to make things happen. Amongst other things, they have transformed our presence on web searches through setting up our Google Adwords charity grant, understanding our charitable business and doing the research to optimise the keywords. Plus, they are very friendly, personable and a great team to work with."

Claire Lee
Operations Manager at Dartmoor Zoo.

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